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Saturday, 12 December 2020

New teaser on Flipkart marks the return of Vaio laptops

A new teaser on Indian online retailer Flipkart signifies the return of a once prominent brand of laptops. Back in 2014, Sony sold its Vaio laptop business. From what I can personally remember, Sony-made Vaio laptops had excessive amounts of bloatware and were priced much higher than the competition. Following the brand’s years-long hiatus, a Flipkart teaser simply reads “Lighter than your past”. Teasing the brand’s return to retail. The teaser is a play on laptops from the era that Vaio ceased making laptops. Windows notebooks were large and ran hot while ultra-portables of the...



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