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Wednesday, 10 March 2021

T-Mobile will automatically enroll all users in targeted ad data collection under new privacy policy

As spotted by Wall Street Journal, T-Mobile has updated its privacy policy and will begin enrolling its subscribers in its advertising program that will use basic browsing and app usage data for advertisers to target more specific ads to users. This change will take place starting on April 26, unless subscribers opt out. An example that WSJ gives is that advertisers would be able to know if a user is interested in things like buying a car or cooking. We imagine that this kind of tracking could reveal a user’s specific interests and spending habits. T-Mobile flagship store in Time...



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